Banner Home

CHANGE BEHAVIOURS, HELP PEOPLE MAKE BETTER CHOICES

Recycling, climate change, service transformation, tackling public health issues and more all benefit from this approach.

I help you plan and deliver effective campaigns and service improvements, with measurable behaviour change that has a real impact.

And importantly, I work with you to save money over traditional forms of communications.

Dominic Ridley signature Dominic Ridley-Moy FCIPR, Chart.PR, Dip CIPR
Behaviour Change Network founder
FREE CAMPAIGN PLANNER →

Introduction

Behaviour change theory and insights are all about bringing predictability to what appears to be irrational and unpredictable human behaviour.

I work with you, using our very own BEST framework, to help you better understand human behaviour and apply interventions that make it easier for people to do the right thing.

I work with you and your team to deliver campaigns and behaviour change interventions that deliver lasting change and lead to better outcomes.

EMAIL DOMINIC
Introduction image

Services

Behavioural insight icon

Behavioural insight,
research and
evaluation

Communications icon

Communications
and behaviour
change strategy

Campaign management icon

Campaign
management
and planning

Workshops icon

Workshops
and training

Interim Support icon

Interim Support

Why Choose Us?

Save money icon

Save Money

Better Campaigns icon

Deliver Better Campaigns

Better Impact icon

Better Impact

BEST Framework

Behaviour icon

Behaviour

Examine icon

Examine

Solve icon

Solve

Test icon

Test

I work with our using my BEST framework (Behaviour, Examine, Solve and Test), to run campaigns and devise interventions that help change behaviours.

READ MORE

Workshops


“The behaviour change training was a really valuable day – fascinating and insightful. the most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.”

Jade Mizen
Eastleigh Borough Council

Great to go through the theory and then apply the frameworks and tools into practical campaigns.

Dean Spurrell
Ashford Borough Council

Highly recommend, great value, insightful guest speakers and suitable for all levels.

Emma Mcbriarty
House of Commons

Dominic provided a useful framework that I have already been able to successfully apply to a range of projects

Craig Hamilton
NHS Fife

Dominic provided really clear and instructive training, removing much of the mystique around behaviour change theory and how you can apply it simply and effectively. An excellent course.

Matthew Hall
Cambridgeshire County Council

BOOK A COURSE