BEHAVIOUR CHANGE MASTERCLASS
10.30AM to 1PM, STARTS WED 12 MARCH
3 MORNINGS, TEAMS
£599 + VAT
(DISCOUNT FOR 3+ BOOKINGS)
Want to drive real behaviour change that delivers impact AND saves money?
Learn proven strategies to shift behaviours effectively - without wasting time or budget on outdated communication methods that cost a lot and have low impact.
Over three weeks, you will be taken through a step-by-step campaign planning process giving you the confidence to deliver real-world, money-saving results:
✔️ Online renewals increased from 22% to 46%.
✔️ £500+ saved per household by helping residents cut carbon emissions.
✔️ Damp & mould response times reduced by 10+ days.
✔️ £100,000 saved tackling fly-tipping in 10 hotspots.
✔️ Cost per click of £0.29 online vs £82 offline.
Secure a spot on the March 2025 cohort today and discover how to drive measurable change that sticks.
Dominic provided really clear and instructive training, removing much of the mystique around behaviour change theory and how you can apply it simply and effectively. An excellent course.
Matthew Hall
Senior Communications Manager
Cambridgeshire County Council
Dominic provided a useful framework that I have already been able to successfully apply to a range of projects
Craig Hamilton
Communications Manager
NHS Fife
Highly recommend, great value, insightful guest speakers and suitable for all levels.
Emma Mcbriarty
Communications Manager
House of Commons
Great to go through the theory and then apply the frameworks and tools into practical campaigns.
Dean Spurrell
Communications and Marketing Manager
Ashford Borough Council
What you'll get:
Over three mornings you will come away with an an in-depth understanding of behavioural insights; the theory as well as how you can apply behaviour change principles to real-life scenarios and campaigns faced by your organisation.
You will learn how to:
✔️ Define behaviours and set objectives.
✔️ Use behavioural frameworks like COM-B and EAST to design effective interventions.
✔️ Identify and remove barriers to change.
✔️ Develop messages that actually shift behaviour.
✔️ Choose the most cost-effective channels and stop wasting budget.
✔️ Evaluate and prove the impact of your work.
And there will be lots of interaction:
✔️ Case studies to highlight best practice.
✔️ Practical tools and templates to plan your communications.
✔️ Interaction via virtual breakout sessions.
✔️ Opportunities to ask as many questions as you want.
✔️ Access to a WhatsApp group during the course and for one month after the course ends.
The course is for:
If you work for council, housing association, charity, central government or any public sector organisation, in a communications role, this course is for you.
Operational professionals, with responsbility for communications are also welcome, from HR professionals through to waste, climate change and fostering offers.
What people say about the course:
Ask a question
If you would like to find out more about the course and whether it's right for you, book a chat with the founder of the Behaviour Change Network, Dominic Ridley-Moy.
You can also email any questions to dominic@behaviourchangenetwork.com
BEST Framework
Behaviour
Examine
Solve
Test
During the course, you will work through the BEST framework to give you a behavioural framework to plan your campaigns, improve service delivery and bring predictability to what appears to be unpredictable human behaviour.
You will come away with an understanding of how to set behavioural objectives, how to implement them, and importantly how to measure whether they have been successful, often at low cost.
About the trainer
Dominic Ridley-Moy FCIPR, DipCIPR, Chart.PR
Founder, Behaviour Change Network
Dominic has a wealth of experience as a former Head of Communications and now runs the Behaviour Change Network.
He has won a wealth of awards, including leading the communications campaign to launch Waltham Forest Council's successful bid to become London's first Borough of Culture in 2019; beating 21 councils to the prize, already winning a Gold Award from LGComms and shortlisted for Campaign of the Year, Local Government Chronicle awards (2019).
He is a fellow of the Chartered Institute of Public Relations (CIPR), is a chartered PR practitioner and holds a diploma in public relations. He is a former chair of CIPR’s Public Services Group.
Workshops
The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.
Jade Mizen
Communications, Engagement and Marketing Manager
Eastleigh Borough Council