Over 3 mornings you will learn how to use proven strategies that increase recycling rates by 6%, over 6 months, and save up to £400,000 by getting your food waste collections right.
This course is designed to help you communicate 3 food waste challenges:
.png)
_edited.jpg)
Learn tried and tested techniques to take your food waste communications to the next level —without wasting time or budget on outdated methods that cost a lot and have low impact:
What you'll get:
Over three mornings you we will cover every single aspect of your food waste communications.
We'll look at what works, based on tried and tested solutions, so you can avoid common pitfalls.
You will find out what channels work and what to avoid. You'll come away with deep understanding of how and when to use letters, leaflets, online advertising, stickers and more more.
And of course you will become an expert in how to get the best value from your efforts so you don't make costly mistakes.
You'll learn how to:
-
Plan, deliver and measure your food waste communications
-
Carry out the right research and set your objectives
-
Segment your audiences
-
Write messages that have a real impact
-
Be creative and have some fun
-
Evaluate and test your work.
With lots of interaction:
-
Lots of case studies to highlight best practice
-
Practical tools and templates to plan your communications
-
Lots of interaction in virtual breakout sessions
-
Opportunities to ask as many questions as you want
-
Access to a WhatsApp course during the course and for one month after the course ends.
The course is for:
-
The course is aimed at communications, waste and recycling professionals who want to drive up food waste recycling rates and/or are are introducing food waste collections.
-
Open to local authorities and waste/recycling suppliers to the public sector.
Ask a question
If you would like to find out more about the course and whether it's right
for you, schedule a call with the founder of the Behaviour
Change Network, Dominic Ridley-Moy.
You can also email questions to dominic@behaviourchangenetwork.com
About the trainer
Dominic Ridley-Moy FCIPR, DipCIPR, Chart.PR
Founder, Behaviour Change Network
Dominic has a wealth of experience as a former Head of Communications and now runs the Behaviour Change Network.
He spends a lot of time in the world of food waste, rubbish, recycling and fly-tipping – much to the annoyance of his kids, as he takes photos of bins while on holiday. But the good news for you is that he knows a lot about behaviour change and food waste.
He is a fellow of the Chartered Institute of Public Relations (CIPR) and is a chartered PR practitioner and holds a diploma in public relations. He co-chairs CIPR’s Public Services Group.
-
Who should attend?The masterclass is suitable for those in communications, policy and operational roles, in the public sector, who are involved in managing communications, campaigns and projects where an understanding of behaviour change theory and its application will be useful. Those at officer, manager, head of service or director level are welcome to attend.
-
What should I expect?Become an expert in how to save money over traditional forms of communications. A run-through of behaviour change theory and techniques. An in-depth guide to running behaviour change campaigns. Interactive exercises to explore techniques, that will help you apply behaviour change theory. Examination of case studies showing effective behaviour change in practice. Homework in between each session, with feedback each week.
-
What are the course objectives?Participation in the course will provide you with the knowledge to: save money over traditional forms of communications. set objectives that effectively change people's behaviours, using behavioural frameworks. plan a campaign and/or design interventions mapped against the behaviour(s) you want to shift. recognise the importance of research to carry out research for the campaign planning and evaluation process. use the course template to plan your own campaigns/interventions, as well as testing their effectiveness.
-
What software is the course delivered on?The course will be delivered via Microsoft Teams over 3 mornings. Each week will be recorded.
-
When will the course be held?Wed 12, 19 & 26 March 2025. Each session is 10.30am to 1.00pm on Teams.
-
How much does the course cost?1 person booking = £599 + VAT per person DISCOUNT FOR GROUP BOOKINGS!* 3 people booking – 10% off 4+ people booking – 20% off *Tickets must be booked together. Reserve your place.
-
How do I pay?Pay by card. Please visit: BOOK HERE. Pay by invoice. If so, a purchase order will be required to confirm your booking. If you would like to pay by invoice, please email danielle@behaviourchangenetwork.com
-
How long does the homework take?After each session there is some homework. How long you spend on your homework is up to you, but a minimum of half an hour is suggested.
-
How does the WhatsApp group work?Course attendees are invited to join a private WhatsApp group to ask questions and share ideas with each other during the course. The group will be open for 4 weeks after the course finishes and course trainer, Dominic Ridley-Moy will be on hand to answer questions, as well as guest speakers John-Paul Danon from campaign specialists CAN along with creative agency Alive with Ideas.
-
How many CPD points do you get if you are a member of the Chartered Institute of Public Relations?If you are a CIPR member, you get 10 CPD points for completing the course.
Workshops
The behaviour change training was a really valuable day – fascinating and insightful. The most value was definitely being able to practically apply the theory to live campaigns that we are currently working on. It was incredibly useful having a real example of what’s worked and what hasn’t – the team are much more confident in applying behaviour change theory into their campaign planning now.
Jade Mizen
Communications, Engagement and Marketing Manager
Eastleigh Borough Council