Helping communications teams to build public trust
Speakers from Surrey County Council shared what they are doing to equip communications teams to build trust in the organisation they work for.
Andrea Newman, Strategic Director Communications, Public Affairs & Engagement, Surrey County Council.
Katherine Shipton, Head of Resident Insight, Surrey County Council.
Judy Holden, Behaviour Change Lead, Surrey County Council.
We are told that trust in public services and local government is in crisis, but in reality, this isn’t true.
Watch the webinar recording to understand how insight-led communications can build trustworthiness and improve the public perception of your organisation.
You will also gain an understanding of how to apply the COM-B (Capability, Opportunity and Motivation – Behaviour) behaviour change framework to engage with residents and build stronger relationships with them.
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Powerpoint from the event,
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