Moving people to action - helping people go green using social proof and the messenger effect - webinar recording
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Discover how to drive positive behaviour change and help tackle the climate crisis.
The campaigns team at Nesta, the UK's leading innovation agency for social good, shared how you can help your residents take meaningful action.
Nesta’s free Visit A Heat Pump service launched in April 2024 and saw heat pumps trending online, national papers covering case studies and a surge in sign-ups to the platform.
The communications team behind the campaign activity talked about their approach to moving people from contemplation and preparation to action. These are tips that can be applied to all of your work around tackling climate change.
Find out how you can get involved and offer this FREE service to help your residents demystify heat pumps and take action.
>>> Campaign report
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