Using AI for behaviour change insights - webinar recording
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For successful behaviour change campaigns, having good insight is crucial. To get that insight you will need good data - and the time and skills to draw meaning from it.
But if you have a key behaviour change campaign to deliver and your data skills are limited - and you don’t have specialist resources to call on - can Generative AI help you out? What are its capabilities? And what are the limitations and risks?
Alex Waddington runs Whetstone Communications, a consultancy that helps communications and campaign specialists sharpen their work using data.
Fresh from giving a provocative keynote address on AI at the 2024 LGComms Academy, Alex explored how the latest Generative AI tools can be harnessed to gain key data insight - helping you address the most pressing behaviour change challenges.
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